Service
Retention marketing
Retention marketing grows revenue from customers you already have, through email, SMS and WhatsApp. The Performative builds automated flows such as welcome, abandoned cart and post-purchase, runs regular campaigns, and sets up loyalty and referral programmes, so repeat orders lift lifetime value and lower your overall cost of acquisition.
What you can expect
- Higher repeat purchase rate
- More revenue per customer
- Owned audience
What is included
Automated flows
Welcome, browse and cart abandonment, post-purchase and win-back.
Campaigns
Planned, designed and tested sends that match your promotions calendar.
WhatsApp marketing
Broadcasts and order updates for markets where WhatsApp leads.
Loyalty and referrals
Programmes that reward repeat purchases and word of mouth.
List growth
Pop-ups and offers that capture visitors without hurting conversion.
Segmentation
Messages tailored by purchase history, value and behaviour.
Retention marketing FAQs
Which platforms do you use?
Mainly Klaviyo, Omnisend and Shopify Email, plus WhatsApp Business API providers. We work with what you have or recommend the best fit.
How much revenue should email and SMS drive?
For established ecommerce brands, 20–35% of online revenue from owned channels is a healthy target.
Works well with
Tell us where you want to grow.
Share a few details and a strategist will call you back within one working day with an honest view of what we would do.