Brand revamp · Pakistan
Revamping the Doch by Isra brand from the ground up
We are rebuilding the Doch by Isra brand end to end — from positioning and identity to the customer experience online. Work in progress.
Project roadmap
Work in progressDoch by Isra
- ✓
Discovery
Research, workshops and audit of the current brand.
Complete
- 2
Strategy
Positioning, audience and brand story.
In progress
- 3
Identity
Logo, visual system, tone of voice and guidelines.
Up next
- 4
Launch
Website, social and packaging roll-out.
Up next
- Complete brand revamp
- End to end
- Complete brand revamp
- Launching soon
- In progress
- Launching soon
- Strategy, design and build
- One team
- Strategy, design and build
The challenge
Doch by Isra had outgrown its original look and story. The brand needed a clearer position, a stronger identity and a consistent experience across every touchpoint.
What we did
- 1
Discovery workshops to understand the founder’s vision, customers and competitors.
- 2
A refreshed positioning and brand story.
- 3
A new visual identity and guidelines.
- 4
Rolling the new brand out across the website, social and packaging.
Where it stands
The new Doch by Isra brand is in development. Check back soon for the launch.
More of our work
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