A luxury Shopify store for artisanal, long-lasting perfumes

We designed and developed Velcroy’s Shopify store — a dark, editorial storefront that lets the fragrances feel as premium online as they do in hand.

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Live site

Custom luxury storefront: Shopify; Custom luxury storefront
Designed for phone shoppers: Mobile-first; Designed for phone shoppers
Cash on delivery across Pakistan: Nationwide; Cash on delivery across Pakistan

The challenge

Fragrance is hard to sell online — customers cannot smell it. Velcroy needed a store that conveys mood and quality through imagery and storytelling, while keeping the path to purchase short on mobile.

What we did

1
Created a dark, editorial design system built around rich product photography.
2
Organised the range into clear collections, with shopping for him and for her one tap away.
3
Built mobile-first product pages with notes, story and reassurance about delivery and payment.
4
Set up cash on delivery and delivery messaging for customers across Pakistan.

The result

Velcroy has a storefront that matches the luxury of its perfumes and makes buying simple on any device — the foundation for its growth online and for its sister brand, Envase.